The Internet is the Panacea of the modern world. From research to shopping, to news internet has the solution to all our problems. As a business, if you want to stay competitive in your online marketing then you need robust content writing.So today we talk about content writing, the future and building a career in content writing.
What is Content Writing?
Content writing is basically creating web-friendly content for a client or company, or for personal use. The main objective of content writing is attracting visitors to your website with thousands of articles grabbing their attention.
Career in content writing
A content writer creates content suitable for the internet. They also provide promotional and attractive content for the social media. The content should have proper S.E.O.(search engine optimization) which you can start learning here.
From creation to distribution, new technology is enabling marketers to forge new paths and engage consumers. And smart brands are trying to better understand how their audience consumes content.
Understanding Content Writing
Technologies that will Shape the Future of Content Writing
The advent of Virtual Reality – Virtual reality (VR) is already prominent in real estate, entertainment, and sports. It only makes sense that businesses will take advantage of this additional channel to incorporate immersive content.
Use of Artificial Intelligence to curate things-In an era of content overload, AI makes content production more predictive, personalized and productive. Open Influence is just one company that’s leveraging AI to tag photo content and identify which influencers are generating the most engagement across various product categories.
Native Advertising-Native advertising will play a crucial role in the next generation of content strategy. Megan James, a content strategist at MGID, believes consumers will see narrower divide between content marketing and native advertising.
The growth of Live Streaming-Viewers watch live videos eight times longer than on-demand content. No wonder, then, that live video is becoming the core of all online content.
Skills required to build a career in content writing
Develop different writing styles
The reason is that each form of writing has its own style. News is delivered AP style, in short, informational paragraphs with the meat of the story at the top. Blogging is personable, friendly and often opinionated. Ad copy is short and persuasive. White papers are long; they describe a problem and provide the solution. But, regardless, each and every category is content, and each style writers master makes them more valuable and in demand.
Don’t pick random subjects
“Ideation” is a marketing industry buzzword that describes the creative process of finding a subject, title and angle to write about; and ideation begins with analytics. Most ideation is done in a team setting, but freelance writers are usually on their own. Which is why it’s helpful to know how professional marketing teams generate ideas. Before doing that, successful content writers need to:
- Understand your audience. Marketers call it creating a “buyer persona.” If you know who your readers are, you can write what they want to read. You write for your audience. Not for yourself, not for your company, not for your brand.
Perform keyword research. Buzzsumo.com showed that “content writing” is a better keyword than “content writer,” which is what led to a title change. The site also revealed that writing how-to posts are popular. One by Neil Patel on how to come up with topic ideas was shared nearly 16,000 times
- Check out the competition. What successful content are others in your industry sharing? A competitive content audit gives you a ton of information. Not just about what your competitors are sharing, but who is linking to their content, blogging about it, tweeting it out and posting it elsewhere
- Craft a snappy title. After you have keyword, competitor and reader knowledge, take your time, choose your subject and craft a title that will interest readers. The title compels people to read. . . or not. The most important words on your post are the title and the meta description
To build a successful career in content writing every post with your name on it should be original. That probably sounds crazy, with all the tens of thousands of people writing about the same subjects, but it’s easier than it seems. Every talented writer can bring a unique voice, different perspective or new light to an overworked subject.
Plagiarized content is bad for SEO, bad for your employers and even worse for you. Protect your reputation and your career by taking precautions. Before you submit your work, use an online program to check for plagiarism. With all the content out there, it’s easy to accidentally duplicate writing.
Knowledge of SEO, HTML, CSS and WordPress
You need to know the basics. WordPress themes have varying levels of automatic functions, and sometimes the only way to make your text appear the way you want it to is to dig into the text/HTML tab and manipulate the code to make a title tag or fix a spacing issue. It’s worth your time to learn the basics.
Updated SEO knowledge is also critical. Search engine algorithms change constantly, and writers have to keep up. One thing remains constant: High quality is always in demand. If you can write in-depth content from a unique perspective, you’ll be in demand.
Name recognition is important. Social media puts everything you need within your grasp. Build your audience, meet publishers and talk to industry experts. When your writing is published, the fun has only just begun. The more active you are on social media, the more likely your followers will be to recommend your content. Successful content writers are active, public and friendly.
So, think again about writing “success.” It stops being about words on paper as soon as “content” is added to “writer.” Content writers are marketing experts, SEO specialists, on-page coders and social media butterflies. With the right skill set, you’ll succeed and find that yours is the best job in the world.
How to write great content?
Content Writing as Career
There is an upcoming market for content writers with Digital Marketing being the next best thing for all companies. You will get a job for sure under many start-up companies trying to market their product through content and Digital marketing.
This era has opened up a vast scope for people pursuing the profession of content writing.